We didn’t select these areas randomly. Emails and brochures are two of the most effective sales and marketing channels for communicating with audiences. Email templates often don’t get refreshed enough and brochure templates [and other published materials] may not get refreshed for years. That would stifle even the most iconic brands as it lowers the excitement level and keeps your audiences from engaging as often.A cost-effective tip we share with clients is to leverage or refresh templates more often. After all, why refresh a single brochure when you can often refresh a whole line of brochures for not much more? Adopting eye-catching, high-impact templates or themes works as well with brochures as it does emails. It’s just one of the many ways to cost-effectively energize your communications and outreach materials.

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