People remain the most valuable asset and effective sales and training materials are a natural way to empower them. Well branded materials with concise, clear communications are a cornerstone of good business and any good, growth strategy.

We always found it amazing to see great sales people present themselves and their organizations in less-than-great ways. Sometimes, it was a long-winded, dated brochure that was anything but eye-catching. Other times it was text-heavy handouts or presentations that made it painful to glean key takeaways or the value proposition. For pennies on the dollar, make sure your sales and training professionals make the most of each opportunity.

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