WHY WEBSITES REMAIN THE #1 DIGITAL MARKETING TACTIC
86.6% of U.S. SMBs cite websites as their most important digital marketing tactic. (Source: eMarketer)
Websites remain the #1 digital marketing tactic for almost all types of businesses, especially small business. They are what commonly establishes your brand – especially in the digital world – and they now have a tremendous impact on your mobile interactive strategy, as well. When done right, they offer a tremendous return on investment for those who understand how these tools are quickly evolving.
In terms of basics, a website is how people typically locate you, it establishes what they think about your brand and your business, and it can immediately establish that your business is both credible and reputable. Moreover, it enables people to discover more about your products and services and to refer others to your business when the need arises. Even when people don’t purchase online, they still often conduct basic research and due diligence online.
On the advanced side, the digital world and most competitive landscapes are now becoming incredibly crowded. In some cases, there are millions of online competitors all vying for the time, money, and attention of prospective buyers. Very quickly most businesses are asking themselves questions where they don’t have an immediate answer. How important is visual communications? What will a weekly blog do for my SEO strategy and overall web traffic? Which social media tools are best for my business and are some of them simply overrated or irrelevant for what I do? Which clear calls-to-action should be on the home page? What about the user interface and responsive design strategies optimized for mobile? Beyond this, some of the trends are changing all the time. It’s hard to keep track of all of these areas when your time is often being spread thin on an endless amount of other projects.
The key is to clearly establish your business objectives and to then determine the most cost-effective path towards having your website help to accomplish these over time. The good news is that you know your business and your target audience(s) better than any outsider. And, although the vast majority of website developers may lean one way versus another, e.g. technology integration, there are still plenty of great choices. The goal is to perfectly blend branding, communications, and all of the technology and feature-driven aspects to deliver you a high-performance, world-class website.
Key takeaway: websites can super-charge your business and you don’t have to spend a ton of money over time, when done right. List clear business objectives and find a great, professional website team to figure out the best approach. When done right, it’s the best money you’ll ever spend for your business.
A free offer: simply email [email protected] if your team would like to sit down with ours for a free discussion of your website and to explore together ways for improving it. We’re experts at building modern, responsive websites that create positive, lasting impressions with your audience(s). We also help clients, who may not have refreshed their website in years, with simple refresh strategies designed to maximize positive impact over a short period of time.
